1. What microenvironmental factors affect the introduction and sale of the Toyota Prius? How well has Toyota dealt with these factors? The Company: The go with has expended plenty of money on R&D and selling of the Prius. Why? Toyota expects the Prius to set the table for the entry of a marches of hybrids from mini-compacts to luxury vehicles. Thus, the car is an grievous component of company strategy. To successfully introduce the Prius and build this new line of vehicles will bear coordination within the company. Suppliers: With the successful introduction of the Prius, companies such as Panasonic whitethorn invest more in R&D to condition cheaper batteries. If they can do so, this will result in begin prices that, in turn, may further stimulate demand. Thus, it is to Toyota’s proceeds to work with suppliers to encourage this R&D. Marketing Intermediaries: The most important food marketing intermediaries here would be dealers. Toyota had to prepargon materials for dealers and their sales plurality so that they could sell the Prius. The casing indicates that only 75 sh atomic number 18 of Toyota dealers actually handle the car. Their cooperation is critical to Toyota. Without their assistance, the company cannot sell the Prius.
Customers: The case indicates that Toyota carefully studies the consumer market and adapted its marketing accordingly. It thought innovators and adapters who are likely to be techies would be the purchasers and the evidence indicates that the company was right. With this market in mind, Toyota pushed the engineering science of the car, used the Internet and promoted environmental aspects of the vehicle. Techies are highly likely to be on the net and may be pro-environmental. They are certainly interested in technology given the description of owners modifying their Priuses given in the case. Competitors: A study aspect of Toyota’s strategy was to get a stand up on competitors who will have to enter the market later. again correctly guessing that American companies... If you want to get a full essay, order it on our website: Orderessay
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Customers: The case indicates that Toyota carefully studies the consumer market and adapted its marketing accordingly. It thought innovators and adapters who are likely to be techies would be the purchasers and the evidence indicates that the company was right. With this market in mind, Toyota pushed the engineering science of the car, used the Internet and promoted environmental aspects of the vehicle. Techies are highly likely to be on the net and may be pro-environmental. They are certainly interested in technology given the description of owners modifying their Priuses given in the case. Competitors: A study aspect of Toyota’s strategy was to get a stand up on competitors who will have to enter the market later. again correctly guessing that American companies... If you want to get a full essay, order it on our website: Orderessay
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
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