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Needs be the basic human requirements. People affect food, air, water, clothing, and shelter to survive. People also have strong ask for creation, education, and entertainment. The above necessarily become needs when they are directed to proper(postnominal) objects that might satisfy the need. An American needs food alone may want a hamburger, French fries, and a nuts drink. A person in Mauritius needs food notwithstanding may want a mango, rice, lentils, and beans. Wants are shaped by ones society. Demands are wants for specific products backed by an competency to pay. Many people want a Mercedes; only a few are willing and able to buy one. Companies must measure not only how many people want their product but also how many would actually be willing and able to buy it. Understanding customer needs and wants is not always simple. Some customers have needs of which they are not fully conscious, or they cannot articulate these needs, or they practice words that require some interpretation.

Consider the customer who says he wants an gaudy car.. The marketer must probe further. We can cope among five types of needs: 1. Stated needs (the customer wants an inexpensive car). 2. Real needs (the customer wants a car who direct cost, not its initial price, is low). 3. Unstated needs (the customer expects goodish service from the head teacher). 4. Delight needs (the customer would like the dealer to include an onboard navigation system). 5. Secret needs (the customer wants to be seen by friends as a savvy consumer). If you want to hold a full essay, order it on our website: Orderessay

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