Coca Cola Ethics

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Kalia Hymes, Amy Isom, Joshua OBrien
Busa 308: Marketing Principles
Prof. M. Simpson

Table of Contents
Company Description………………………………………………………………3
backing Mission……………………………………………………………………3
Marketing Objectives……………………………………………………………...4
Industry outline…………………………………………………………………..5
SWOT Analysis……………………………………………………….……………6
Target Market………………………………………………………….…………...9
Marketing Mix………………………………………………………….………….10
Marketing question…………………………………………………….……...….17
Organizational Structure and Plans………………………………………………19
Financial Projections…………………………………………………………...….21
Summary…………………………………………………………………….….….22
Sources Cited……………………………………………………………………....23

Company Description
The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune euchre and number one in the beverage industry (Fortune 2007). They hold four of the top five squeezable drink brands and coiffure over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but roughly 74% of its products are sold outside the US (Coca-Cola Datamonitor, 2007).



They recorded revenues of $24,088 million in 2006 and they have an employee count of approximately 71,000 (Coca-Cola Datamonitor 2007).
The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They call forth non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually summate carbonated water with the concentrates and sweeteners and then bottle the product and snitch it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft drinks, juices, sports drinks, teas, and water. They operate in eight segments, but most of their revenues love from three of those segments. Their three major segments are North America, southbound Asia and the Pacific Rim, and Bottling...If you want to get a full essay, browse it on our website: Orderessay



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