In the analysis, we found that our two mainly enemy in the lighting market was IKEA and TOPLAMP SDN BHD. IKEA has a indirect warlike with Propaganda company since both are emphasize in creative and design in home furniture and house goods. succession TOPLAMP SDN BHD basically are only marketing lighting products. So, We allow for focus in analyze our main competitorâ€"IKEA and TOPLAMP SDN BHD.
first base Competitor Proflie
IKEA is the worlds most successful mass-market retailer, selling home furnishings and other house goods in 230 stores in 33 countries and hosting 410 million shoppers per year. IKEA began operating in Sweden in 1943 and continues its original ethos found upon cost obsession fused with design culture. No design, no matter how inspired, finds its way into the catalogue if it cannot be made affordable.
Ikea marketing schema
For its marketing strategy , Ikea uses different means but its more efficient instrument is the catalog. In fact, published in the undefiled world and translated into more than 40 languages, the Ikea catalog is present in a lot of homes . It is its catalog which allows it to be known more or less the world.
With an aim of lowering prices across its entire offering by an average of 2% to 3% each year, its signature possess is the flat packed product that customers assemble at home, then reducing transportation costs.
Marketing Mix of IKEA
1. Price
IKEAs strategy is based on cost leadership. Across markets where it currently has a presence, products are sold at low prices. Prices are 30 to 50% lower than competing products. Price variations are only a termination of fluctuations in exchange rates. This penetration pricing enables IKEA to arrive at significant market share. Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a DIY approach to marketing.
IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters...If you want to breed a full essay, order it on our website: Orderessay
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