SWOT analysis
Strengths:
Partners; Dan and Simon: Long marketing careers in major organisations (automotive and lively)
Partners, Dan and Simon, cast off a good reputation within the automotive and mobile industries
Experienced client services executive and an ordering clerk
Database of client tinge details and their purchasing activity
Database of prospective guest fall into place details (gained via website, email and telephone enquiries)
100% record of good-natured tenders in the food industry
Gained a good market allocate in the automotive and mobile based on lay bear upons.
Incentives International harbour a good range of products (over 1,000) which deal be personalised
Will source bespoke products for customers (therefore they are flexile in their approach to customer needs)
Have broken into external markets (assumption)
Provide customers with numerous access/ordering points on-line, phone, catalogue.
Communicate regularly with customers including authoritative industry views/ newborns
Client service executive maintains contact with customers through follow-up/courtesy calls
Both partners are getable for major briefings and negotiations
Both partners are involved with direct customer acquisition (i.e.
pick up the phone to target new contacts)
Provide quality service
Products are keenly priced
Incentives International has a database with details of their customer and their orders as well as those who have previously made enquiries (ASSUMPTION)
RETENTION AND CONVERSION RATES? node VALUE CAN THEN BE ESTABLISHED
skillful return percentage on products (40%)
Ability to provide bespoke products for clients
Good cultural awareness of the two prominent customer particle categories; automotives and mobiles
Good website with secure ordering and payment facilities
Weaknesses
Initial beautiful orders from new customers
Partners do not have much contact with customers after...If you want to get a full essay, order it on our website: Orderessay
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