Levis jeans, created by Levi Strauss, for miners in the of late 1800s has become a phenomenal fashion path in todays ball club. With the help of mass media and social changes, Levis went from a practical commodity to an inter subject arealy cognise fashion statement. Better known as the original sour jeans of today, Levis authentic and innovative jeans began setting new standards in the production of denim. Parasitic companies that imitated Levis look thrived off their advertizement campaigns because it was Levis key element to success. Now a theater name, Levis jeans have transcended cultural boundaries around the world done the techniques of mass communications.
In the 1950s, there were massive changes in society; denim pants became less associated with work-wear and more associated with leisure activities. It was non until the 50s, though that jeans shed their working-class aura and became the moving picture of youth, rebellion, and frisky sexuality, stated by Jay Tolson (U.S. News & World Report). This was Levis jeans breakout era on the fashion market. They were among the explosion of celluloid and the rock n roll culture, becoming associated with sex and rebellion.
During this time, Hollywood stars were wearing blue jeans as a style preferably than a practical garment, such as Marlon Brando and James Dean. Marlon Brandos debut in The Wild One, wearing blue jeans, launched Levis as a medium of mass communications. Wearing them in films and in their day-to-day lives, they became mediums of mass media, reaching a wide-range of audiences, fashioning blue jeans a symbol of the new generation of rebels.
ascribable to this unpopular attention, Levis jeans were banned from schools because of its bad boy image. To number fuel to the fire, Levis created an ad in a national newspaper. The ad was of a photo of a clean-cut fool with the caption Right For School. Many people were upset by this, like one woman from New Jersey who wrote, art object I have to admit...If you want to get a estimable essay, order it on our website: Orderessay
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