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Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our clean-living values be being degraded by the onslaught of impropriety by the media. Adler would be quick in pointing break the reason why these messages have such a contradict effect on people. There are two of import tactics advertisers use to sell their merchandise: either mention that their product will bring about the achievement of a particular ( commonly real) good, or make their product the object of desire, accordingly making it an apparent good to people. The problem with associating products with the achievement of a good lies more(prenominal) in the realm of truth than in good, because it lies in whether or not the product can rightfully live up to its claims. The relation between a product and the achievement of a good is an objective truth, though the commodity of said product may not be. The statement that reaping X will make you more popular, solve your problems, or let you lead a happy life (statements usually implied in these advertisements) are generally not true. When advertisers make these statements, therefore, they are directly misleading the public. The other tactic used, however, is a big problem, being not only harder to identify only if having more problematic effects.
Since society likes to think of the good as a subjective thing, it would seem to be acceptable for advertisers to qualify their products as being good. However, Adler shows that some goods (namely needs dictated by humane nature) are universal to all people. Advertisers commonly exploit this by associating their products not with the apparent good they are truly associated with, but with one of those real goods. Though these products are by no means needs, the associations make people believe that the advertised...
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